| div class="googleright"> | | | | text message marketing. |
| In our economic slump, restaurants are finding it | | | | Text message marketing reaches the user via |
| harder and harder to market themselves. The fact is | | | | standard SMS text messages. This creates a very |
| that people are going out to eat less, and spending | | | | personal medium that is always a "vibrate away" |
| less when they do. This has placed a heavy burden | | | | from the consumer. In order for the consumer to |
| upon restaurant owners to get people into their | | | | receive these messages, they must opt-in (sign up) |
| restaurants without spending a lot of money. | | | | for the service. This means that they have shown |
| Conventional means of advertising (Print, TV, radio) | | | | enough of an interest in the service to be willing to |
| are extremely expensive and have limited response | | | | receive further information from it on their cell |
| rates. However, there is good news. A new from of | | | | phones. This brings us to the world of text message |
| marketing is sweeping the marketing world by storm: | | | | coupons for restaurants. |