| Text message marketing for the bar and nightclub | | | | You can build your database list by offering contests |
| industry is a natural fit. The leading text message | | | | for cover charges, clothing, drinks or tickets. Using |
| demographic is 21-30 years old young adults. This is | | | | mobile marketing software or a text marketing |
| the same target audience for bar and nightclub | | | | company will makes it easy to promote your bar or |
| businesses. Text message marketing is also more | | | | nightclub and increase sales even during the hardest |
| targeted than email, direct mail, flier or newspaper | | | | economy of our time. |
| advertising. The customer has given you permission | | | | Customer's like receiving low cost and exclusive |
| to send them offers and want to spend their money | | | | invites to your business. They are able to stay up to |
| with your business. | | | | date and get to take advantage of exclusive offers |
| Text messages sent through SMS channels with | | | | much like a VIP list. Customers have given you |
| mobile marketing companies are delivered in minutes | | | | permission to send them offers, and these are the |
| and have a 95% read rate in 15 minutes. With | | | | people that will respond most to your marketing |
| redemption rates that average 20% for text | | | | efforts. |
| message marketing, your mobile marketing efforts | | | | Mobile campaigns are still new and it is an unsaturated |
| will bring immediate business into your bar or | | | | marketing arena. Other more traditional marketing |
| nightclub. More exclusive offers such as "2 for | | | | channels such as print, direct mail, radio, magazine and |
| 1″ or "Free Cover Charge" can pull a much | | | | television have become saturated and the |
| higher redemption rate. | | | | redemption rates versus the cost make for such a |
| Your customers always have their mobile device with | | | | low return on your investment that turning the |
| them. If you send a text blast on a Thursday at 5 | | | | mobile is a natural choice. |
| pm announcing a free cover charge or 2-1 drink | | | | By building a mobile database with a SMS mobile |
| special, your target audience will read the message | | | | marketing company for your bar or nightclub, your |
| and it will bring you sales that night to your bar or | | | | VIP customers feel a sense of exclusivity and |
| nightclub. | | | | belonging to your business. This helps you build long |
| A great strategy is to ask your list to "FWD offer to | | | | term customer-business relationships that will help |
| a friend." This allows your mobile marketing efforts to | | | | build your sales over the years to come. |
| go viral and increase its ROI and redemption rates. | | | | |