| Post liberalization period has been mighty favorable | | | | easy to be overlooked nd forgotten, a mobile |
| for the Indian mobile industry. Since then, India has | | | | advertising campaign is read by the audience at least |
| been witnessing a huge momentum on the front of | | | | once and stays in the inbox till the time the person |
| network providers. Last decade saw a great surge in | | | | does not delete it. |
| the mobile users. Where the calls have increased due | | | | The idea of Bulk SMS in India has been received by |
| to fall in the calling rates, SMS medium has also | | | | much adulation. The figures of recently conducted |
| emerged as one of the widely used mediums for | | | | survey show that an average Indian sends at least |
| interacting among folks. So much so, text lovers | | | | 29 SMS each month. People use SMS service not only |
| have even resorted to bulk text messaging. The | | | | to bond with friends and family, but also to pay bills, |
| service allows the mobile users to send a single text | | | | to check the status of flights and trains as also to |
| message to multiple receivers at once. | | | | know the bank account's balance. However, this is |
| Bulk text messaging is relatively quite economical and | | | | just the status from individual level. There are several |
| has proved to be a viable option. It is not only used | | | | companies who see SMS service as a great tool to |
| by individuals who wish to bond through text | | | | keep in touch with their customers and maintain their |
| messages, bulk text messaging is also widely used by | | | | presence in the market. Companies also inform the |
| companies that use the service to inform their | | | | customers about the planned promotions and |
| employees about some planned meeting or seminar. | | | | launches through bulk SMS. |
| Likewise, bulk text messaging service is also used by | | | | The usage of SMS continues to grow with the |
| educational institutes to inform the students about | | | | growing innovative SMS services and forms. Bulk SMS |
| events and happening in the school or college. | | | | in India, which is yet another extension of that |
| However, bulk text messaging has brought a | | | | humble text SMS is one of them. Several companies |
| revolution in the mobile advertising industry which | | | | even engage in SMS contests which can be |
| recognized the potential of this service in time and | | | | considered as one of the potent ways to attract the |
| thus has been using it to roll SMS campaigns. There | | | | audience. It has also been noticed that more than 85 |
| are several reasons which can be attributed for the | | | | percent of SMS contests start from television which |
| success of mobile advertising. | | | | is thereafter followed by Internet and Newspapers. |
| For one, mobile advertising is economical. | | | | This interconnectivity of various media which proves |
| It is a quick way to reach out to a million | | | | to a boon from advertising and marketing |
| prospective customers. | | | | perspective as also for the companies is yet another |
| Unlike other mediums of advertising which are | | | | benefit reaped from Bulk SMS in India. |