| SMS campaigns are a fantastic way to reach your | | | | Sports teams also love using text to screen to |
| target audience in a personal, targeted and cost | | | | promote audience participation at their games. The |
| effective way. The majority of the US population | | | | National Hockey League's New York Islanders |
| own an SMS enabled mobile device meaning it also | | | | encourage fans to send text messages and pictures |
| has great reach. But where to start? There are so | | | | to be displayed on screen in stadium. The New York |
| many different types of SMS campaigns out there it | | | | Islanders also use this as an opportunity to build their |
| can be hard to choose. If you're looking for | | | | mobile database. Fans who text in to the SMS short |
| something interactive and engaging then text to | | | | code displayed on screen are asked to opt in to |
| screen might be what you're looking for. | | | | receive future alerts from the team. Other sports |
| Text to screen is a type of SMS campaign that lets | | | | teams like the NBA's Phoenix Suns are also using text |
| mobile users send text messages to an SMS short | | | | to screen to engage fans at their games. Fans are |
| code to be displayed on screen. It's often used at | | | | encouraged to text messages of support to the |
| large scale events like concerts and big sport | | | | team to be displayed on screen at the arena. |
| matches, on TV and by smaller venues like bars, | | | | Music stars also use these interactive campaigns at |
| clubs and restaurants. It can also be used to bring | | | | their concerts. At Keith Urban's 2009 'Escape |
| interactivity to an outdoor billboard. Text messages | | | | Together' world tour fans were encouraged to send |
| on screen can be displayed in a scrolling ticker similar | | | | Keith a personal message to the big screen in |
| to how news updates are shown on TV and | | | | stadium via text. The music star also used the text |
| combined with other video - such as a band playing | | | | campaign as an opportunity to build his mobile fan |
| at a concert. | | | | club which resulted in over 150,000 new members. |
| Text to screen is used by many big brands who | | | | In a world of constant communication, social media |
| want to add an element of interactivity to their | | | | and digital technologies consumers expect to interact |
| campaigns. McDonald's recently ran a text campaign | | | | in real time. Text to screen campaigns are a great |
| on 13 digital billboards throughout Kansas where | | | | way to interact with your target audience and build a |
| consumers were encouraged to text slogans for the | | | | valuable mobile database for future marketing at the |
| new Angus Third Pounders to an SMS short code to | | | | same time. |
| be displayed on the big screen. | | | | |