| Most people would have never guessed that a | | | | Then when you add the advent of unlimited texting, |
| communication platform called text SMS messages | | | | there is no longer an expense for mobile users to |
| would become the number choice over e-mail, phone | | | | send or receive multiple text messages. Plus, text |
| calls and face-to-face conversation. | | | | marketing messages are not just for teenagers |
| This is probably the hand writing on the wall for small | | | | anymore. Over seventy-five percent of text SMS |
| business owners who are considering mobile ads | | | | messages come from those 25 years of age and |
| ranging in various industries from auto repair, to | | | | older. |
| restaurants and hair salons crossing over to | | | | I think these numbers tell more of the story: |
| professional services such as mortgage brokers, real | | | | Talking seems to be overrated anymore. Over |
| estate agents, dentists and retail stores. | | | | two-thirds surveyed said that they would rather |
| And let's not forget about how important | | | | receive a text from someone they know or a |
| communication is with churches and schools. What an | | | | company they wish to buy from than to take the |
| ingenious way for church pastors to stay in touch | | | | time to speak with someone personally. |
| with their members and alerting them to next week's | | | | And with approximately 65.2 percent of America's |
| sermon, upcoming events, daily prayer texts and | | | | mobile subscribers currently using text SMS |
| other important notices. | | | | messages, this seems to show that this technology |
| Communicating by mobile phone via text message | | | | has now become an essential, yes, necessary way |
| from computer has become one of the best ways | | | | of communicating with customers, patients, members |
| to stay in touch with a client or member. This only | | | | and of course, friends. |
| makes good marketing sense since over 90 percent | | | | This market is growing by leaps and bounds literally |
| of Americans carry some type of cell phone with | | | | every single day. The SMS advertising market and |
| them at all times. | | | | the potential for mobile ads will take this e-commerce |
| And once you take into consideration that 97 | | | | industry from $1.5 billion to a staggering $12 billion |
| percent of all cell phones and smartphones are now | | | | market in 2011. |
| SMS enabled, this convenience has led to text SMS | | | | This doesn't even take into consideration how |
| messages and SMS marketing becoming more | | | | churches, schools and other organizations are using |
| popular than e-mail and even talking on one's mobile | | | | this modern invention to communicated with their |
| phone. Isn't that ironic. | | | | members with immediate notices and in turn their |
| The inexpensive costs involved compared to print | | | | members in most cases are getting and reading |
| and television along with the ease of use has also | | | | these text alerts with equaled speed. There seems |
| contributed to the amazing rise of text marketing. If | | | | to be no better way of staying in touch thanks to |
| you have a cell phone then you have the capability | | | | SMS marketing which is also called text marketing. |
| to send a text alert. And best of all, there are no | | | | Let's see how far this venue takes us. |
| more additional downloads or installations needed. | | | | |