| Have you ever wondered why SMS mobile marketing | | | | our cell phones almost instantly. |
| is so powerful? The answer is quite simple really. It is | | | | And that is exactly what makes SMS mobile |
| because of the way we use our cell phones. | | | | marketing so powerful. We just have to pick up that |
| Hey, I am sure you have seen this before (or maybe | | | | phone, have to read that text message. So as a |
| even done this yourself); someone's purse or pocket | | | | marketer, why not make sure that text message |
| starts to beep, jingle, sing or chirp and whoever is | | | | has your ad in it? |
| attached to that purse or pocket starts to dig | | | | Obviously there are other reasons contributing to the |
| frantically for the little electronic device responsible | | | | success of text message advertising. There's the |
| for the noise. I'm guessing here, but I think the | | | | ability to contact your audience almost directly. Split |
| average time to dig up a cell phone is less than 5 | | | | test your advertisements to see which one works |
| seconds. | | | | best. Be very distinctive in who receives your ads; |
| He he, B.F. Skinner would be so proud of our learned | | | | age group, male or female, type of phone,... Just |
| behavior ;-) In the same way we have trained | | | | think about it, you could offer a promotion targeted |
| ourselves to take a potty break during TV | | | | at someone using an iPhone and another one at |
| commercials, we have trained ourselves to pick up | | | | someone using a Windows Mobile phone. |