| You've probably heard that banner advertising is | | | | After all, you have made a great video, now you |
| dead. Everything today is about rich media. | | | | need to tell people how to find you. |
| Advertisers are competing with a lot of other | | | | 4) Be sure to include people in your video. You lend |
| content on the webpage. How do you grab your | | | | credibility to your business by including yourself, your |
| customer's attention? | | | | employees and your customers in your video. Be |
| Why not give video advertising a try? Too expensive | | | | Diverse and Selective to let your audience see people |
| you might think, or you really don't know where to | | | | like themselves. |
| begin. A little searching on the Internet will provide | | | | 5) Combine both videos and still images in your video. |
| many options, from photographers and videographers | | | | Use Vendor-provided photos and video and mix them |
| who can, for a little or a lot of money, shoot a video | | | | with your own content to add interest. |
| for you. You can also "do it yourself". Just grab a | | | | 6) Be sure to include a list of brands you represent |
| camera, do a little planning and put your own video | | | | or a copy of your menu if you are a restaurant. |
| together. | | | | 7) Make sure you give some thought to your |
| If you choose to do it yourself, here are a few tips. | | | | "keywords." They help people to find your ad. Make |
| 1) Keep it short. No more than 30-45 seconds. | | | | sure ou include your street address, your zip code, |
| 2) Make sure your ad includes a "call to action." Be | | | | your town name, brands you carry etc. Experiment a |
| sure to include a coupon, a special offer, a link to | | | | little bit. If your key words are not working, try |
| your product catalog. | | | | some new ones. You can change them whenever |
| 3) Don't forget your contact information, like your | | | | you like. |
| e-mail address, your website, your phone number. | | | | 8) Use your video for Direct Marketing in e-Mails, |
| Some on-line video editors allow you to add a map to | | | | Mobile Text Messages, on Facebook pages, Tweets |
| your location. Take advantage of this if you can. | | | | and on Craigslist and other Free Classified sites. |