| SMS direct marketing is the process of sending | | | | rate due to spam and the sheer volume of email |
| offers, announcements and special discounts to your | | | | messages being sent from everywhere. Your |
| mobile list of subscribers via text message. SMS or | | | | message being sent directly through the SMS channel |
| short message service are commonly known as text | | | | on the mobile phone does not have to compete with |
| messages but in this sense, a message is typed out | | | | hundreds of other messages and it gets read. |
| using a mobile marketing service and then sent in bulk | | | | Third, the offer is always with the customer making |
| to all of your subscribers at once. | | | | the person much more likely to redeem it. When sent |
| Using the SMS channel to direct market to your | | | | by email, they have to print it out. By direct mail, |
| customers is more effective than traditional | | | | they have to clip it out and remember to have it |
| marketing in many ways. First, your customers signed | | | | with them to use the offer. An offer on the mobile |
| up to receive SMS messages from you. When people | | | | phone is always with the customer and on their mind. |
| have given you there permission to market to them, | | | | Fourth, SMS direct marketing can drive same day |
| they already have a positive relationship with your | | | | sales. Previously if you were having a slow day in |
| business and are more likely to redeem the offer | | | | your business there was not much you could do to |
| then someone who got a direct mail piece from you | | | | make up sales. With text marketing you can log into |
| and has never been to your business. Average direct | | | | your mobile dashboard and send out a message in |
| mail redemption rates are less than 2% while SMS | | | | minutes. Customers read the offer immediately and it |
| direct marketing campaigns have redemption rates | | | | will bring sales to your business same day. Direct |
| averaging 15 to 20%. | | | | marketing in this fashion can help you save slow days |
| Second, the offer is always being read and almost | | | | due to rain or other factors. That is something no |
| immediately. If you send out 500 text marketing | | | | other marketing medium can match. |
| messages at 10 AM on a Monday morning, by 10:15, | | | | If you have tried other marketing methods such as |
| fifteen minutes later, over 95% of your subscribers | | | | direct mail, coupons, email marketing, television or |
| will hear that beep on their mobile device and read | | | | radio without the redemption rates and return on |
| your message. Compare that to email read rates | | | | investment that your business needs, then mobile |
| which have been driven down to lows of 15% read | | | | marketing in this direct fashion may be your answer. |