| If you are a traditional bricks and mortar business I | | | | the text into the store and present it for redemption |
| believe you will find SMS marketing to be an | | | | against the special offer. Viral marketing also comes |
| extremely useful tool for bringing in new customers | | | | into play here because customers who feel the offer |
| and for building up customer loyalty. Increasingly | | | | is of real value will naturally forward on the text to |
| retailers are having to look for new ways to | | | | their friends. |
| generate footfall due to the decreased spending | | | | 2. A SMS marketing solution can also be used for |
| power of consumers and much more competition | | | | delivering important information. This includes simple |
| from multi-nationals. A SMS marketing solution can | | | | thank you messages and for time-sensitive |
| help independent business people set themselves | | | | information such as appointment changes. For |
| apart from the large chains and drive up profits, even | | | | example, a car dealer can notify customers when |
| in an economic downturn. Here's how: | | | | their vehicle is ready for pick up and pharmacies could |
| 1. SMS text marketing is ideal for retailers of all sizes | | | | text customers when their prescription is ready. |
| and types wishing to run promotions, offer discounts | | | | The list of benefits of SMS marketing is endless |
| and increase customer loyalty and retention. | | | | because when a retailer has a steadily growing opt in |
| A retailer, by advertising its SMS service, will build an | | | | list of interested customers they simply need to |
| opt in list of consumers interested in their products | | | | respect and nurture that list and make sure all SMS |
| and services. This database of names and mobile | | | | messages are welcomed. This is achieved by offering |
| numbers begins to grow when a consumer texts in a | | | | genuinely great value to the database. Don't overdo |
| special keyword to a mobile number supplied by the | | | | it, although contacting your list regularly is fine when |
| SMS company. The retailer then uses their SMS | | | | you continue to offer great value and important |
| account to send a special promotion out to their opt | | | | information. |
| in database. It's a good idea to make exclusive offers | | | | Customers will be keen to buy from a retailer who |
| to the list because the more a retailer makes their | | | | treats them like their best friend. This approach will |
| customers feel important they are likely to increase | | | | set them apart from competitors including the large |
| loyalty and repeat business. | | | | multi-national chains. |
| When customers receive a text they then can bring | | | | |