| If you are looking for an effective way of building | | | | and the Baby Boomers. The Y generation loves SMS |
| your customer list, SMS is the way to go. With the | | | | and they love using this technology and will be |
| right message you can easily get your potential | | | | receptive to any kind of SMS they receive, even |
| client's e-mail addresses and you can easily tailor your | | | | marketing messages. The X generation and the Baby |
| campaign depending on your current needs and your | | | | Boomer however is different, they just tolerate this |
| targeted market. | | | | technology. They would use SMS just to get in touch |
| Inferred Permission and The Spam Act | | | | with their children, or some of them knows how to |
| Although SMS is covered by "The Spam Act", you | | | | read SMS, but don't know how send SMS. With this |
| can still send SMS message to a cold list by making | | | | in mind, you can tailor your message to your |
| sure that you have an inferred permission. Inferred | | | | targeted group. |
| permission only means that their mobile numbers are | | | | Your Message |
| available publicly - they either provided their mobile | | | | SMS message is limited to 160 characters so you |
| numbers to a number of websites on the internet, | | | | need to craft your message with that limitations. You |
| yellow pages, newspaper or any other public listings. | | | | need be concise and clear on your purpose and your |
| This gives you the inferred permission to send them | | | | objectives so you can have a successful SMS |
| marketing message. | | | | marketing campaign. Also remember your targeted |
| Free Report - Free Gift | | | | group when you write your message, keeping in mind |
| Since you are sending your message to a cold list, it | | | | that the Y generations can easily SMS their e-mail |
| is best that you offer something of value in | | | | address to you while the X and the Baby Boomers |
| exchange of information. There is an exchange of | | | | would rather call in their e-mail addresses. |
| value happening here, it's not dollars but it is the | | | | A sample SMS message can be like this for the Y |
| exchange of their name and details. This will help build | | | | Generation: |
| relationship and you want to get that permission so | | | | "Hi, get your free report - 5 ways to make money |
| that when you write to them you can help build the | | | | using SMS (valued at $97). SMS your email address to |
| rapport. | | | | this number, offer expires within 48 hours." |
| Your Target Market | | | | A sample SMS message can be like this for the Y |
| You need to understand the medium that you are | | | | Generation and Baby Boomers: |
| using in order for your message to be effective. | | | | "Hi, get your free report - 5 ways to make money |
| When sending out your SMS message you need to | | | | using SMS (valued at $97). Call in your email address |
| know that there are at least 3 different groups for | | | | to this number, offer expires within 48 hours. |
| you to target. The Y generation, The X generation | | | | |