| at is Twitter | | | | Followers - these are the people who choose to |
| SMS Text message marketing is growing at a | | | | receive your updates. Opt in – this means |
| tremendous rate. More and more businesses are | | | | agreeing to receive your messages, by sending a |
| beginning to realize the power of mobile marketing. | | | | message. Opt out – this means stopping the |
| provides a free and effective way for a business to | | | | receipt of your messages, by sending a message. In |
| get into mobile marketing. | | | | both cases the message sender will receive a |
| is a free service that allows you to quickly set up a | | | | confirmation message. Keywords are the words that |
| mobile text message marketing campaign. You can | | | | your recipients send as a message from their |
| use twitter from either a, handset a web browser or | | | | handsets. For example they would send the message |
| both. It is scalable and dynamic and can be effective | | | | “Follow darrylgee” to opt in. In this |
| for any size or type of organization. | | | | example “darrylgee” is the keyword. |
| Twitter is designed as a way for individuals to tell the | | | | Keywords allow you to establish a unique list based |
| world “what their doing.” The service | | | | on your marketing needs. “Lingo” are |
| can be improvised by organizations to communicate | | | | the commands used to control your twitter |
| with their members, employees and clients. | | | | experience. |
| On its site twitter.com, has a public timeline of every | | | | Tinyurl provides a free tool you can use to shorten |
| message sent. You may choose to have your | | | | your long hyperlinks. This is very useful when you are |
| message displayed in this timeline or not. If your | | | | trying to craft a text message that is 140 characters. |
| messages are not in the public timeline, you must | | | | You will notice that many messages sent on twitter |
| manually approve each person who requests to | | | | contain tiny urls. We used the service to shorten |
| follow your timeline (receive your messages). If you | | | | from 23 characters to 20 characters - this is the |
| access your account online you can see every | | | | shortened url - . Visit to shorten your urls’s. |
| message you’ve sent and you may also see | | | | No account registration required. |
| every message sent to you. It’s advisable to | | | | How To Setup A Campaign |
| make your timeline public so that evryone, including | | | | provides a cost effective and scalable solution for |
| those who do not follow you, can see your updates. | | | | any sized organization. It is suitable in any situation |
| You can follow the timeline/messages sent by other | | | | where you have a group of potential recipients who |
| twitter users of your choice. Others may choose to | | | | have a need to receive instant communication from |
| follow your timeline/messages. The service allows | | | | you. We will now explain and provide examples of |
| you block who receives your updates/messages and | | | | how to set up a mobile marketing campaign. |
| who you receive updates/messages from. These | | | | Invite people to follow you on twitter. You do this |
| capabilities provide the foundation of how Twitter | | | | by sending them a text message to 40404 with the |
| can be used to establish mobile campaigns. | | | | message “invite 212-555-1212.” Twitter |
| Hopefully by now, you are beginning to see the | | | | will then prompt them to accept or join twitter if |
| power and flexibility of as a viable solution for your | | | | they are not members. |
| mobile campaign. The only limitation is that you may | | | | Place an invitation on your company literature. For |
| only have one account per handset (phone number) | | | | example instruct them to text the following to |
| or email address. To overcome this, we suggest | | | | 40404: “follow your user name” |
| creating a free email account at yahoo or gmail. Note: | | | | Once you have built up a list. Begin sending updates. 1 |
| If you access your twitter account from the web | | | | to 3 per day is reasonable for marketing purposes, |
| you must provide an email address. | | | | but 10 is not. A minimum of 3 per week is fine, but 0 |
| Mobile marketing and mobile alerts provide an instant | | | | is not. Keep your updates to 140 characters or less. |
| way for your organization to communicate. It is | | | | For examples on what types of marketing works, |
| suitable for most any type of organization including: | | | | join twitter and text “follow |
| companies, schools, churches and municipalities. | | | | delloutlet.com” to 40404. To join twitter just |
| Your message recipients must agree to receive your | | | | text a username you want to 40404. The Dell outlet |
| messages and you must provide a way for them to | | | | store does a great job of using twitter to market. |
| stop receiving your messages when they choose. | | | | Note - be sure to use expiration dates/times for |
| Twitter provides a method for both of these | | | | your specials. |
| functionalities. | | | | For complete details on how to use twitter visit - |
| Terminology | | | | Copyright 2008- Darryl Gee, mytextad. |
| Here are few a basic terms that you need to know. | | | | |