| Voice messaging is one of the most effective and | | | | include creative development, print production, and |
| popular mode of marketing these days. In their | | | | mailing services. Depending upon the volume of mails |
| different forms voice messages are serving | | | | the cost may increase of decrease, the unit cost |
| businesses and customers. Business owners are | | | | may be anywhere from $0.27 per piece to over |
| utilizing the enormous potential of voice based | | | | $1.00. After submission of all direct mails, we had to |
| messaging services in developing their business. On | | | | wait for another three-four weeks for the response. |
| the other side, customers are using voice based | | | | This was one of the biggest drawbacks of direct |
| services for solving their queries regarding the | | | | mailing systems. These days, the response of voice |
| products or services being used by them in their daily | | | | based messaging is instant, and conversion rate is |
| life. | | | | also far more than that of direct mailing systems. |
| Voice messages are similar to other approaches of | | | | There are several advancements in voice messaging |
| customer contact in planning and execution only. We | | | | systems these days. Now, the processes have |
| start with identification of goals to be achieved, | | | | become more automated and focused intensely of |
| establishing a budget accordingly, and defining an | | | | serving the actual goals. Now the planning and |
| overall strategy to make all these things a huge | | | | implementation of any voice message based |
| success. After all this home work, we identify our | | | | campaigns are possible more quickly than ever |
| offers or call to action, then prepare a list of people | | | | thought of. The whole process can be completed in |
| or potential customers to be targeted, and develop | | | | just a couple of days, that too with greater flexibility |
| creative thereon. | | | | in personalization and customization. What we need is |
| However, apart from these similarities there are | | | | a pre recorded voice message and the database of |
| several key differences too. Most influential key | | | | contact numbers of targeted pool of people. |
| differences include: | | | | With help of automated calling systems this task has |
| 1. More rapid time-to-launch | | | | become like one of the easiest ways of directly |
| 2. greater creative flexibility, and | | | | addressed marketing. Depending on the call volumes, |
| 3. A lower cost-per-contact. | | | | the average cost-per-contact may range from $0.10 |
| Voice Messaging vs. Direct Mailing Systems | | | | to $0.25. Response rates will be much higher. The |
| Let's compare voice messaging with traditional direct | | | | result is a significant increase in response rates at a |
| mailing system. A typical direct mailing campaign can | | | | fraction of the cost of a typical print campaign. |
| take eight to ten weeks to implement. That will | | | | |