| SMS stands for short message service. SMS is also | | | | the under-30 crowd, and it is quickly becoming such |
| often referred to as texting, sending text messages | | | | an integral part of everyday life. SMS / text |
| or text messaging. Text message marketing allows | | | | marketing is an effective marketing strategy for |
| for short text messages to be sent from one cell | | | | reaching people directly and can provide an |
| phone to another cell phone or from the Web to | | | | unmatchable personal message about your product |
| another cell phone. Including spaces, text messages | | | | or service. Companies like Text Marketing Media, Inc. |
| traditionally can't exceed 160 characters. SMS was | | | | provide simple text message marketing solutions for |
| created as part of the GSM (Global System for | | | | your business, whatever its size, to reach this huge |
| Mobile communications) Phase 1 standard. The first | | | | market and increase your bottom line. Another huge |
| short message is believed to have been sent in | | | | advantage of text message marketing solutions, are |
| December 1992 from a Personal Computer (PC) to a | | | | they can be implemented in minutes and results can |
| mobile phone on the Vodafone GSM network in the | | | | be seen in the first day (depending on your text |
| UK. | | | | message marketing solution chosen). |
| SMS messaging is very similar to an email in that it | | | | SMS marketing is gaining popularity because it is |
| can be stored by the recipient and read again later. | | | | relatively inexpensive, effective, efficient and allows |
| On the other hand it has been estimated that nearly | | | | businesses to reach out to highly targeted |
| 90 per cent of emails today are considered to be | | | | consumers. There over 3 billion mobile devices, being |
| spam. SMS/text message marketing is a new and | | | | used daily for business and personal communication, |
| extremely powerful marketing channel. In today's | | | | making the text message marketing a medium that is |
| dynamic and fast-evolving world, it is important to be | | | | affordable for all businesses. Text message |
| able to reach your customers anywhere and at any | | | | marketing is a direct, personal and cost-effective |
| time. SMS/text message marketing is a new and | | | | marketing or communication tool. It provides great |
| extremely powerful marketing channel. | | | | exposure for a business's products, services, |
| Text marketing has gone mainstream and the | | | | organizations and schools. |
| audience for SMS marketing is only getting bigger. | | | | SMS marketing is a breakthrough communication |
| SMS will improve your sales and customer service, | | | | medium that continues to expand over 250% year |
| while reducing expenses in both areas. Smaller firms | | | | after year. A study from Emarketer shows that for |
| often have an advantage over big brand names | | | | the average mobile user in the US, the number of |
| because you already have a personal relationship with | | | | text messages placed is greater than the number of |
| your customers. As a result, contacting them by | | | | mobile calls placed...and the trend is that this is only |
| mobile phone does not appear intrusive. Smart | | | | going to increase. |
| phones are taking off, texting is spreading beyond | | | | |