| Having a mobile database of your customers is a | | | | mouth marketing and foot traffic. Announce |
| powerful tool to drive sales into your restaurant. | | | | contests, run contests, and drive people into your |
| Send a text marketing blast for the right reason and | | | | store to enter. Send an offer and ask people to |
| your weekly sales and customer frequency will help | | | | show their text message in-store to enter. |
| your bottom line profits and margins. Use it at the | | | | 7. Drive website traffic/ sales |
| wrong time and you will notice little increase in sales | | | | Text messages that cross-promote your Facebook |
| and turn customers off to your new marketing tool. | | | | page will increase participation, engagement and get |
| Here are Ten Reasons to Send a Text Message | | | | people talking about your brand in social media circles. |
| Marketing Blast to Your Subscribers: | | | | Send the Facebook page link and ask people to post |
| 1. Increase sales on slower days | | | | about their favorite aspect of your business. Reward |
| Certain days of the week are probably slower then | | | | the best posts with gift certificates and this will |
| weekends for restaurants or retail stores. Send a | | | | increase your brands awareness online. |
| text message offer in the morning for a discount | | | | 8. Make up lost sales |
| good for that day only. Businesses can now use | | | | Previously if you were having a slow day, behind |
| mobile marketing to make an early weekday, one of | | | | your sales goals for the day in the afternoon, what |
| their top sales day for the week. | | | | would you do to rescue sales for the day? Chances |
| 2. Sell excess items and stock | | | | are your only option was to try to save on your |
| Have extra inventory you need to move out? Buy a | | | | labor cost. Send a text blast in the afternoon for a |
| wholesale lot from your supplier? Instead of having it | | | | dinner offer that is only valid for that night and make |
| sit around your business taking up room or going bad | | | | up the lost sales. |
| or out of style, send a text marketing blast with an | | | | 9. Charity nights |
| offer only good for those items. Most businesses can | | | | Generate good will in the community and pack your |
| also use their text list to negotiate lower pricing on | | | | business at the same time. Community groups and |
| bulk orders with suppliers if they can move the items | | | | charities are always looking for creative ways to |
| quickly with their mobile list. | | | | raise money and keep their own supporters involved. |
| 3. Fill up your business | | | | Have a charity night at your business in which |
| If you are in the restaurant business you know that | | | | everyone who shows their mobile marketing text |
| an empty dining room or dance floor does not | | | | that night has 10% of their check donated to the |
| attract more business. Use the text list to offer free | | | | charity. It is a nice way for people to donate and feel |
| cover charge or appetizer before a certain time to | | | | good about spending money with your business. |
| start the night off right. | | | | Don't forget to let local news outlets know about |
| 4. Rescue from bad weather | | | | your promotion. |
| Businesses suffer in extreme weather. Customer | | | | 10. Drive reservations/open appointments |
| won't come out in the rain, snow or heat. Next time | | | | Last minute cancellations and unfilled reservations are |
| rain threatens to ruin your sales for the day, send a | | | | no more when you can send a text blast out to your |
| blast announcing your "Rainy Day Sale" and save your | | | | subscribers to alert them to open time slots. While |
| sales. | | | | you can't send text blasts for this purpose every |
| 5. Promote a new item | | | | day, it is a great fit for every couple weeks on |
| Suppliers are always trying to push out their latest | | | | normally slower days. |
| and greatest item into your store. Use text | | | | When developing your text message marketing |
| marketing to test the selling power with your best | | | | campaign, pay attention to when you are sending |
| customers before committing to a larger order. Also | | | | text blasts, the reasons and your desired goal. A little |
| use to promote new seasonal items or menus. | | | | planning and strategy will go a long way to new |
| 6. Contest promotion | | | | sales, traffic and creating loyal customers that will |
| Using your text message marketing to engage your | | | | reward you for years to come. |
| customer's in contests increases awareness, word of | | | | |