| You may have read recently that Google, the | | | | These marketing statistics are based on numbers |
| Internet behemoth, just purchased a large mobile | | | | national and local business owners are currently doing |
| marketing company for a big payout of | | | | and when you think about it this only makes sense |
| $750,000,000. This should clearly tell business owners | | | | when you consider that close to 90 percent of all |
| both online and offline that mobile SMS marketing | | | | text SMS messages are read by the consumer |
| should no longer be ignored and that its future is | | | | usually within minutes of receiving the alert. Overall, |
| potentially unlimited. | | | | close to 99 percent of these messages will be read |
| Google feels this is the quick and cost-effective tool | | | | usually within a couple of hours. |
| for the distribution of your mobile ads, key financial | | | | The old mentality of selling is slowly going away |
| text alerts or church communication to smartphones, | | | | according to Google and advertising executives. |
| cell phones, connected mobile devices, desktops, | | | | Running expensive print ads and television ads is not |
| laptops, netbooks, and iPads. | | | | returning the profits they did 20 to 30 years ago. |
| The interesting thing about mobile ads via SMS | | | | Small business owners do well to grasp this newer |
| marketing is that although it may not be the most | | | | way of selling and staying in touch with their current |
| flashy medium you have seen lately, it does provide | | | | and future customers as this is how they want to be |
| what most patrons and members want and that is | | | | communicated with. |
| one-on-one, uninterrupted dialogue with the business | | | | But keeping all things in perspective, you are probably |
| or church of their choice when they want or need | | | | not a Fortune 500 company yet. But the good news |
| assistance. | | | | is that you no longer have to have their type of |
| What is really exciting about text SMS messages and | | | | budget to use mobile SMS marketing effectively. It is |
| mobile text marketing is that it goes hand in hand so | | | | now quite affordable for every small business owner |
| perfectly with practically any Internet, print and video | | | | in the United States to try it out and use. |
| marketing a business may be currently doing. Not to | | | | Your cost for this incredible technology can be less |
| mention the unequaled response rates Internet | | | | than 27 cents to 3 dollars per day depending on |
| marketers and small business owners are | | | | what company you go with and the features you |
| experiencing. | | | | are looking for. And with 52,083 text messages being |
| One reason for this possible higher response rate is | | | | sent every second of the day, the plain truth is |
| that consumers have to opt-in to receive whatever | | | | mobile ads are not going away. |
| SMS marketing campaign or church communication | | | | There are other facets of this marketing platform |
| that they are seeking. This is true permission based | | | | that will help you build your business. Take for |
| marketing which avoids spam and creates a newly | | | | example the automatic advertising some companies |
| formed direct communication channel. | | | | do for you via mobile websites and apps. Plus many |
| And for churches, these text alerts can be sent in a | | | | SMS advertising services will actually build you a |
| dignified manner. This is crucial and important when it | | | | database of excited buyers organization members. |
| comes to communicating with members about future | | | | This makes it convenient to send permission-based |
| sermons, prayer requests, birth, baptismal and death | | | | bulk notices instead of doing each one by hand. |
| announcements, funding raising events and any | | | | By taking a closer look at whether text marketing |
| emergencies that may affect their members and the | | | | would benefit your business or church, just look at |
| local community. | | | | the company you would be in. These are just some |
| Now getting back to the cell phone advertising | | | | of the other successful companies using this SMS |
| perspective, the profitability factor is probably one of | | | | marketing media venue starting with national soft |
| the most attractive factors for the small business | | | | drink companies, restaurants, grocery chains, retail |
| owner. Many have seen a boost in sales ranging from | | | | stores, banks, charitable and church organizations and |
| 8 to 42 percent depending on the industry and how | | | | churches themselves. Most people have gone mobile |
| regularly they utilize their new mobile number. | | | | and maybe it is time you do as well. |