| Text Marketing is gaining popularity in recent times, | | | | the business is slow. This form of marketing allows |
| because it is inexpensive and allows businesses to | | | | the local business to connect with the community, |
| reach out to highly targeted consumers. Cellular | | | | offering the local customers a platform to receive |
| phones that are equipped to handle text messaging | | | | with messages about sales, special store events and |
| and instant messenger clients for computers receive | | | | local community news. |
| brief messages that contain information from | | | | SMS Marketing also requires fewer resources - be it |
| businesses marketing their products. SMS Marketing | | | | time, or money - from the business owners. There is |
| allows a person to receive instant coupons, | | | | also the off chance that the subscribers will forward |
| promotional messages, and much more via text | | | | the promotional text messages to friends and |
| messages. Mobile marketing is commonly known as | | | | colleagues, thus providing a viral marketing function |
| wireless marketing. Text Marketing aims on taking | | | | for the businesses that they do not have to pay for. |
| the marketing message directly to the personal | | | | The return on investment triggered by SMS |
| pocket of the prospective customer. | | | | Marketing is also measurable, which always is not the |
| SMS Marketing is advantageous to any business; the | | | | case with the other forms of advertising. |
| personal nature of the text has a greater possibility | | | | Response rates for Text Marketing have been |
| of the receiver responding to the offer. Since people | | | | proven about 70%better than any other marketing |
| always carry around their cell phones, time sensitive | | | | medium for advertising and promoting businesses. |
| offers can be delivered to the potential customers. | | | | People who subscribe to SMS Marketing program do |
| Text Marketing is more effective as a marketing tool. | | | | so because they like the product. They are just |
| Since more people tend to read the most of the | | | | looking for reasons, opportunities and incentives for |
| text messages that they receive than the emails | | | | buying a product. Offers that are sent to SMS |
| that are in their inboxes. Text Marketing increases | | | | Marketing subscribers are received in a timely fashion, |
| the chance of a repeated business, while also | | | | unlike the coupons that come through email. |
| attracting traffic towards a particular marketer when | | | | |