| When you think of sending SMS to your prospective | | | | Service provider can help you with it. For e.g. The |
| or existing customers, the first thing you want to | | | | standard length of a SMS is 160 characters. If your |
| know is whom to contact for this facility? Your | | | | message is longer than 160 characters then your |
| mobile network operator or your IT team? Well, | | | | SMS provider can provide you with this special |
| whom you really need to contact is a 'bulk SMS | | | | feature. The Short Messages Service provider can |
| provider'. This article will help understand who is a bulk | | | | also integrate the gateway with your existing |
| SMS provider and what services he can offer you. | | | | database or other applications as per your |
| Bulk SMS providers are software companies that | | | | requirement. |
| provide the relevant software and support required | | | | Bulk SMS providers of good standing will provide you |
| for implementation of marketing campaigns. Bulk SMS | | | | with a SLA. You can include all your special |
| provider is the important link between you and MNOs | | | | requirements and the relevant support services for |
| (Mobile Network Operators). There are several MNOs | | | | these features in your SLA. At least in this space you |
| operating across regions. Short Messages Service | | | | can say 'There is nothing, money can't buy'. You can |
| providers have contracts with relevant MNOs to | | | | get your preferred sender ID, high speed delivery, |
| ensure smooth and quick delivery of your SMS | | | | and many other features as agreed upon between |
| across regions. They manage your messages delivery | | | | you and your provider. |
| via various alternative routes to ensure delivery | | | | Confident bulk SMS providers also offer money back |
| despite of traffic at a MNO in any particular region. | | | | guarantee in case of it's failure in adherence to SLA. |
| Bulk SMS providers provide you a software to send | | | | This means that the probability of failure is almost |
| SMS. This software is also known as 'SMS Gateway'. | | | | negligible and so they are confident enough to offer |
| Short Messages Service provider can provide you | | | | a money back guarantee. These providers stay up |
| customized SMS Gateways. Most often a SMS | | | | beat with advances in mobile technology to enable |
| Gateway already has everything you need. However, | | | | themselves to offer you better products and |
| if you need something more, a Short Messages | | | | services. |