| The huge potential of text messaging advertising will | | | | messaging advertising at holiday time is because |
| be realized this holiday season as retailers ramp up | | | | that's where the consumers are, on their phone |
| their marketing strategy during this crucial and | | | | checking prices, sending photos of a gift idea to their |
| challenging time of year. | | | | spouse for approval, talking about holiday shopping |
| Mobile calls to action featuring an SMS keyword and | | | | issues on Twitter and Facebook, and checking in |
| short code can make holiday-themed traditional media | | | | from stores on mobile social networks like |
| actionable and measurable. Savvy retailers will get the | | | | Foursquare and Gowalla. |
| word out about holiday sales via SMS text messaging | | | | In fact, many experts are predicting a noticeable |
| advertising. | | | | increase in the use of mobile coupons this holiday |
| During the holidays, consumers are bombarded with | | | | season. A study conducted earlier this year by Harris |
| holiday-themed advertising of all kinds. A customer's | | | | Interactive, found that nearly half-46 percent-of adult |
| mobile phone is with them at every single moment | | | | Internet users who own a mobile phone are |
| from Halloween through to the January sales-why | | | | somewhat likely to try out mobile coupons. |
| not get into their pocket and purse! | | | | This year, shoppers will be willing to spend more |
| Text advertising is a great way to break-through the | | | | during the holidays than last year. However, they will |
| clutter. Mobile advertising and marketing can be used | | | | still want to remain conservative in that spending. |
| to effectively reach target consumers with the right | | | | Consumers are starting to get more comfortable |
| offer at the right time and place. | | | | with using their mobile phones outside of calls and |
| Or even simply adding a mobile call to action makes | | | | texting and will be willing to experiment with relevant |
| radio, print, outdoor and in-store media work harder | | | | mobile offers that provide a clear value. |
| and makes it more trackable. | | | | SMS Text coupons have a much higher redemption |
| Mobile alerts, offers and coupons can be a powerful | | | | rate than online versions, and can potentially make a |
| way to reach last-minute shoppers. Shoppers are | | | | non-shopper into a shopper by adding that extra |
| increasingly time-constrained, so any way they can | | | | incentive. |
| save time is important, especially around the holidays | | | | All of this combines to make SMS a must for the |
| when the time crunch is even more intense. | | | | holidays. |
| The main reason that retailers need to include text | | | | |